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  • Writer's pictureAlex Alleyne

The Ultimate Guide to Explainer Videos for Your Business

Are you struggling to effectively communicate your business's value proposition to potential customers? Do you find it challenging to capture and retain your audience's attention in today's fast-paced digital landscape? Look no further than explainer videos – the powerful visual storytelling tool that can transform your marketing strategy.

Business Explainer Video

What are Explainer Videos? Explainer videos are short, engaging video content designed to simplify complex ideas, products, or services in a way that resonates with your target audience. These videos typically combine compelling visuals, clear narration, and a persuasive call-to-action to educate, inform, and inspire potential customers.

Why Your Business Needs an Explainer Video

  1. Boost Conversions: Explainer videos can increase landing page conversions by up to 80%, turning more website visitors into qualified leads and customers.

  2. Build Trust: By clearly communicating your value proposition and demonstrating your expertise, explainer videos help establish trust and credibility with your audience.

  3. Simplify Complex Concepts: Explainer videos break down complex ideas into easily digestible content, making it easier for potential customers to understand and appreciate your offerings.

  4. Increase Engagement: Visual content is more engaging than text alone, and explainer videos are no exception. They can help capture and retain your audience's attention, leading to higher engagement rates and longer time spent on your website.

  5. Drive Revenue: By effectively communicating your value proposition and compelling viewers to take action, explainer videos can significantly shorten sales cycles and drive revenue growth for your business.

How to Create a High-Converting Explainer Video

  1. Define Your Objectives: Clearly identify your target audience, key messages, and desired outcomes before diving into the video creation process.

  2. Craft a Compelling Script: Develop a script that succinctly conveys your value proposition, addresses customer pain points, and includes a strong call-to-action.

  3. Storyboard Your Vision: Visualize your script by creating a storyboard that outlines the flow of your video and key visual elements.

  4. Invest in Quality Production: Partner with a professional explainer video company that can bring your vision to life with high-quality animation, engaging voiceovers, and a polished final product.

  5. Optimize for SEO: Incorporate relevant keywords in your video title, description, and tags to improve your search engine rankings and attract more organic traffic.

Explainer Video Styles to Consider

  1. 2D Animation: A popular and versatile style that uses flat, two-dimensional graphics to illustrate concepts and tell stories.

  2. 3D Animation: More complex and immersive than 2D, 3D animation offers a realistic and dynamic visual experience for showcasing products or services.

  3. Whiteboard Animation: A simple yet effective style that features hand-drawn illustrations on a whiteboard background, often accompanied by a voiceover narration.

  4. Live-Action: Featuring real people and settings, live-action explainer videos can add a human touch and build a stronger emotional connection with your audience.

  5. Stop Motion: A unique and creative style that brings static objects to life through a series of independently photographed frames.


Explainer videos are a powerful tool for businesses looking to effectively communicate their message, engage their audience, and drive meaningful results. By investing in high-quality explainer video production and incorporating them into your marketing strategy, you can boost conversions, build trust, and ultimately drive revenue growth for your business.

Take the first step towards leveraging the power of explainer videos for your business. Book a call or demo with Fetched today at and let our team of experienced professionals help you create a custom, high-converting explainer video that sets you apart from the competition.

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