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  • Writer's pictureAlex Alleyne

The Science Behind Storytelling in Business Explainer Videos

Storytelling has been a fundamental part of human communication for centuries, and its power extends to the world of business explainer videos. By incorporating storytelling techniques into your explainer videos, you can create a stronger emotional connection with your audience, making your message more memorable and impactful. In this blog post, we'll dive into the science behind storytelling and explore how you can harness its power to create more effective explainer videos.

Business Explainer Video

The Neurological Impact of Stories

Studies have shown that when we hear a story, our brains react differently than when we encounter facts or data alone. When processing a story, multiple areas of the brain are activated, including those responsible for emotions, sensory experiences, and language processing. This heightened brain activity makes stories more engaging and easier to remember than simple facts or statistics. By weaving a story into your explainer video, you can capture your audience's attention and create a lasting impression.

Building Emotional Connections

One of the key benefits of storytelling in explainer videos is its ability to forge an emotional connection with viewers. When we hear a story, our brains release oxytocin, a hormone that plays a role in social bonding and empathy. This emotional response helps viewers feel more connected to the characters or ideas presented in the story, making them more likely to trust and engage with your brand. By creating a story that resonates with your target audience's experiences, challenges, or aspirations, you can build a stronger emotional bond and increase the likelihood of conversion.

The Power of Character-Driven Narratives

Character-driven narratives are particularly effective in explainer videos, as they allow viewers to see themselves in the story and relate to the challenges or solutions presented. By creating relatable characters and following their journey, you can guide viewers through the process of understanding your product or service and how it can benefit them. This character-driven approach also helps to humanize your brand, making it more approachable and trustworthy in the eyes of your audience.

Simplifying Complex Ideas

Storytelling can also be a powerful tool for simplifying complex ideas or processes. By presenting information within the context of a story, you can break down difficult concepts into more manageable, relatable pieces. This approach can be particularly effective when explaining technical products or services, as it helps viewers understand the real-world applications and benefits of your offering. By using storytelling to simplify complex ideas, you can make your explainer videos more accessible and engaging for a wider audience.


  • Storytelling in explainer videos activates multiple areas of the brain, making messages more engaging and memorable

  • Stories help build emotional connections with viewers by releasing oxytocin, increasing trust and engagement

  • Character-driven narratives allow viewers to see themselves in the story and relate to the challenges or solutions presented

  • Storytelling can simplify complex ideas by presenting information in a relatable, real-world context

Need help?

At Fetched, we understand the science behind storytelling and how to leverage it to create powerful, engaging explainer

videos. Our team of experts will work with you to craft a compelling narrative that resonates with your target audience and drives results for your business. Book a call or demo today at and let us help you harness the power of storytelling in your explainer videos.

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