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  • Writer's pictureAlex Alleyne

The Measurable Impact of Explainer Videos on Your Business Goals

Explainer videos have become an indispensable tool for businesses looking to drive tangible results and achieve their key objectives. Whether your goal is to increase sales, build customer trust, or improve website conversions, a well-crafted explainer video can help you reach your targets. In this blog post, we'll explore the quantifiable outcomes that explainer videos can deliver and how they can significantly impact your business's success.

Business Explainer Video

Boosting Sales Pipeline and Revenue

One of the primary benefits of explainer videos is their ability to boost your sales pipeline and drive revenue growth. By clearly communicating your product or service's value proposition and addressing potential customers' pain points, explainer videos can effectively guide viewers through the sales funnel. Studies have shown that including an explainer video on a landing page can increase conversions by up to 80%, directly impacting your bottom line. By leveraging the power of explainer videos, you can attract more qualified leads, nurture them through the decision-making process, and ultimately close more deals.

Building Trust and Credibility with Customers

In today's competitive marketplace, building trust and credibility with your target audience is crucial for long-term success. Explainer videos provide an excellent opportunity to showcase your expertise, highlight customer success stories, and demonstrate your commitment to solving your customers' problems. By creating high-quality, informative content that addresses viewer concerns and questions, you can establish your brand as a trusted authority in your industry. This increased trust can lead to higher customer loyalty, more referrals, and ultimately, a stronger, more sustainable business.

Improving Website Traffic and Conversion Rates

Explainer videos can also have a significant impact on your website traffic and conversion rates. By featuring an engaging, informative video on your homepage or key landing pages, you can capture visitors' attention and keep them on your site longer. This increased engagement can lead to higher search engine rankings, driving more organic traffic to your website. Moreover, explainer videos can effectively communicate your value proposition and encourage visitors to take action, whether it's filling out a lead form, making a purchase, or requesting a consultation. By optimizing your explainer videos for conversion, you can turn more website visitors into paying customers.

Maximizing Marketing ROI

Investing in explainer videos can also help you maximize your overall marketing ROI. By creating versatile, evergreen content that can be repurposed across multiple channels, such as social media, email campaigns, and paid advertising, you can get more mileage out of your marketing budget. Additionally, explainer videos can help you qualify leads more effectively, ensuring that your sales team is focusing their efforts on the most promising opportunities. By using explainer videos strategically throughout your marketing and sales process, you can streamline your efforts, reduce customer acquisition costs, and ultimately, achieve a higher return on your investment.


  • Explainer videos can boost your sales pipeline and drive revenue growth by increasing conversions and guiding viewers through the sales funnel

  • Building trust and credibility with customers through explainer videos can lead to higher loyalty, more referrals, and a stronger, more sustainable business

  • Featuring explainer videos on your website can improve traffic, engagement, and conversion rates, turning more visitors into paying customers

  • Investing in explainer videos can help maximize your marketing ROI by creating versatile content and qualifying leads more effectively

Need help?

At Fetched, we specialize in creating explainer videos that drive measurable results for our clients. Our team of experts will work closely with you to understand your unique business goals and craft a custom video that effectively communicates your message, engages your target audience, and delivers tangible outcomes. Book a call or demo today at and let us help you unlock the full potential of explainer videos for your business.

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