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  • Writer's pictureAlex Alleyne

The Impact of Explainer Videos on Your Marketing ROI

Explainer videos have become an essential tool for businesses looking to engage their target audience and drive conversions. But how do these videos impact your overall marketing ROI? In this blog post, we'll explore the various ways in which explainer videos can boost your marketing efforts and help you achieve a higher return on investment.

Business Explainer Video

Increased Engagement and Retention

One of the primary benefits of explainer videos is their ability to capture and retain viewer attention. Studies have shown that people are more likely to engage with video content than text or static images. By creating a compelling explainer video, you can keep your audience engaged and interested in your message, increasing the likelihood that they will take action, such as making a purchase or signing up for a service. The longer you can keep viewers engaged, the more opportunities you have to build a connection and guide them towards conversion.

Improved Conversion Rates

Explainer videos have been proven to significantly increase conversion rates across various industries. By clearly communicating your value proposition and addressing common pain points, explainer videos can help build trust and credibility with your target audience. When viewers understand how your product or service can solve their problems or meet their needs, they are more likely to take the desired action. In fact, studies have shown that including an explainer video on a landing page can increase conversions by up to 80%. This increased conversion rate directly translates to a higher marketing ROI.

Reduced Customer Support Costs

Another way explainer videos can positively impact your marketing ROI is by reducing customer support costs. By creating videos that clearly explain your product or service, you can preemptively answer common questions and address potential concerns. This can lead to fewer customer inquiries and support tickets, saving your team valuable time and resources. Additionally, when customers have a better understanding of your offering from the start, they are more likely to be satisfied with their purchase, reducing the likelihood of returns or refunds.

Increased Social Media Engagement and Shares

Explainer videos are highly shareable and can help to increase your reach and engagement on social media platforms. When viewers find your video content informative, entertaining, or valuable, they are more likely to share it with their own networks, expanding your audience and driving more traffic to your website. This organic reach can help to reduce your overall marketing costs while still attracting qualified leads and potential customers. By creating explainer videos that resonate with your target audience, you can tap into the power of social media and get more mileage out of your marketing efforts.


  • Explainer videos increase engagement and retention, keeping viewers interested in your message and guiding them towards conversion

  • Including an explainer video on a landing page can increase conversions by up to 80%, directly impacting your marketing ROI

  • By preemptively answering common questions, explainer videos can reduce customer support costs and improve customer satisfaction

  • Explainer videos are highly shareable and can increase your reach and engagement on social media platforms, driving more traffic to your website

Need help?

Creating an explainer video that effectively communicates your message and drives results can be a challenge. That's where Fetched comes in. Our team of experts specializes in crafting high-quality explainer videos that engage your audience and boost your marketing ROI. Book a call or demo today at and let us help you unlock the full potential of explainer videos for your business.

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