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  • Writer's pictureAlex Alleyne

How to Choose Between Whiteboard and 2D Animation for Your Explainer Video

When creating an explainer video for your business, two popular styles to consider are whiteboard animation and 2D animation. Both styles have their own unique advantages and can be highly effective in communicating your message and engaging your target audience. In this blog post, we'll explore the key differences between whiteboard and 2D animation, and help you determine which style is best suited for your explainer video.

Business Explainer Video

Whiteboard Animation: Simplicity and Focus

Whiteboard animation videos are characterized by their simple, hand-drawn appearance, often featuring black lines on a white background. This style is particularly effective for explaining complex ideas or processes in a clear, concise manner. The minimalistic design allows viewers to focus on the core message without being distracted by extraneous details. Whiteboard animation is also a great choice when you want to create a sense of authenticity and a personal connection with your audience, as the hand-drawn elements can feel more relatable and engaging.

2D Animation: Versatility and Visual Appeal

2D animation offers a wide range of creative possibilities, allowing you to create explainer videos with vibrant colors, dynamic characters, and engaging storylines. This style is ideal when you want to showcase your brand personality and create a memorable visual experience for your viewers. 2D animation can be more eye-catching and emotionally resonant than whiteboard animation, making it a great choice for videos that aim to inspire, entertain, or persuade. Additionally, 2D animation allows for greater flexibility in terms of character design, backgrounds, and visual effects, giving you more options to create a unique and compelling video.

Consider Your Message and Target Audience

When deciding between whiteboard and 2D animation for your explainer video, consider the nature of your message and the preferences of your target audience. If you're explaining a complex technical concept or process, whiteboard animation may be the better choice for its clarity and simplicity. However, if you're promoting a product or service that benefits from a more engaging, story-driven approach, 2D animation may be the way to go. Ultimately, the right style will depend on your specific goals, audience, and brand identity.

A Trusted Partner for Your Explainer Video Needs

At Fetched, we specialize in creating high-quality whiteboard and 2D animation explainer videos that drive results for our clients. Our team of experienced professionals will work closely with you to understand your unique needs and create a custom video that perfectly matches your brand, message, and audience. Whether you choose whiteboard or 2D animation, you can trust us to deliver a video that exceeds your expectations and helps you achieve your marketing goals.


  • Whiteboard animation is ideal for explaining complex ideas and processes in a clear, concise manner

  • 2D animation offers versatility and visual appeal, allowing for greater creativity and emotional resonance

  • The right style depends on your message, target audience, goals, and brand identity

  • Fetched specializes in creating high-quality whiteboard and 2D animation explainer videos tailored to your needs

Need help?

Ready to create an explainer video that engages your audience and drives results? Our team at Fetched is here to help. Book a call or demo today at and let us guide you through the process of choosing the perfect style for your video.

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