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  • Writer's pictureAlex Alleyne

How Animated Explainer Videos Simplify Complex Ideas

Are you struggling to communicate complex ideas or processes to your target audience? In today's fast-paced digital world, capturing and retaining people's attention is more challenging than ever.

That's where animated explainer videos come in. These short, engaging videos harness the power of animation to break down even the most intricate concepts into easily digestible content.

Business Animated Explainer Video

Engaging Visuals and Storytelling

One of the key strengths of animated explainer videos is their ability to combine eye-catching visuals with compelling storytelling. By using colorful graphics, dynamic animations, and relatable characters, these videos can make even the driest topics come to life. The visual nature of explainer videos helps to keep viewers engaged and interested, increasing the likelihood that they will retain the information being presented.

Increased Understanding and Retention

Studies have shown that people are more likely to remember information when it is presented in a visual format. Animated explainer videos take advantage of this by using clear, concise language and supporting visuals to convey complex ideas in a way that is easy to understand. By breaking down information into smaller, more manageable chunks and presenting it in a logical sequence, explainer videos can help viewers grasp even the most technical concepts quickly and effectively.

Versatility and Flexibility

Another benefit of animated explainer videos is their versatility and flexibility. Unlike live-action videos, which are limited by physical constraints, animated videos can bring any concept or idea to life. Whether you need to explain a software application, a scientific process, or a financial concept, animation allows you to create engaging visuals that accurately represent your message. Additionally, animated videos can be easily updated or modified as your products or services evolve, ensuring that your content remains relevant and up-to-date.

Boosting Conversion Rates

In addition to simplifying complex ideas, animated explainer videos have been proven to boost conversion rates and drive business results. By clearly demonstrating the value of your product or service and addressing common pain points, explainer videos can help to build trust and credibility with your target audience. When viewers understand how your offering can solve their problems or meet their needs, they are more likely to take action, whether that means making a purchase, signing up for a free trial, or contacting your sales team.


  • Animated explainer videos simplify complex ideas by using engaging visuals and storytelling

  • The visual nature of explainer videos increases understanding and retention of information

  • Animation offers versatility and flexibility, allowing any concept or idea to be brought to life

  • Explainer videos boost conversion rates by demonstrating value and building trust with viewers

Need help?

Ready to harness the power of animation and simplify your complex ideas? Let our team of experts at Fetched create a custom explainer video that engages your audience and drives results. Book a call or demo today at and take the first step towards clearer communication and increased conversions.

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