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Behind the Scenes: The Explainer Video Production Process Unveiled

In today's digital age, capturing and retaining audience attention has become a constant challenge for businesses across all industries. Explainer videos have emerged as a powerful solution, offering a compelling and engaging way to communicate complex ideas, products, or services. However, creating a truly impactful explainer video is a multi-faceted process that requires a strategic approach and a team of skilled professionals. In this blog, we'll take you behind the scenes and unveil the key steps involved in the explainer video production process.

Explainer Video Production Process

1. Concept Development and Scriptwriting

The foundation of any successful explainer video lies in a well-crafted concept and script. This stage involves understanding your brand's unique value proposition, target audience, and messaging goals. Skilled scriptwriters work closely with your team to develop a compelling narrative that not only informs but also entertains, ensuring that your message resonates with your audience on an emotional level.

2. Storyboarding and Visual Style

Once the script is finalized, the next step is to bring the narrative to life through storyboarding and visual style development. This stage involves creating a visual representation of the script, including character designs, environments, and scene transitions. The visual style is carefully crafted to align with your brand's identity and messaging, ensuring a cohesive and impactful visual experience.

3. Animation and Illustration

With the storyboard and visual style in place, the animation and illustration phase begins. Skilled animators and illustrators breathe life into the characters and environments, meticulously crafting each frame to create a seamless and visually stunning experience. This stage requires a delicate balance between artistic expression and technical proficiency, ensuring that every detail is executed with precision and attention.

4. Voiceover and Sound Design

While visuals are crucial, the audio elements of an explainer video play an equally important role in creating an immersive and memorable experience. Professional voiceover artists lend their talents to bring the script to life, while skilled sound designers carefully curate music and sound effects to enhance the emotional impact and set the perfect tone for the narrative.

5. Editing and Post-Production

After the animation, illustration, and audio elements are complete, the editing and post-production phase begins. This stage involves seamlessly integrating all components, fine-tuning the timing and pacing, and ensuring a cohesive and polished final product. Color grading, visual effects, and final touches are applied to create a visually stunning and engaging experience.

6. Quality Assurance and Delivery

Before releasing the explainer video to the world, a rigorous quality assurance process is undertaken. Every aspect of the video is meticulously reviewed, from visual consistency and audio synchronization to technical specifications and delivery formats. Once the final product meets the highest standards, it is delivered to you, ready to captivate your audience and drive meaningful results.


The explainer video production process is a journey that requires a collaboration of talented professionals, from scriptwriters and storyboard artists to animators, illustrators, and sound designers. Each step plays a crucial role in bringing your brand's story to life, captivating audiences, and driving engagement and conversions. By understanding the behind-the-scenes process, you can appreciate the level of expertise and attention to detail that goes into creating a truly impactful explainer video.

Call to action: Elevate your brand's storytelling and engage your audience like never before with Fetched's expert explainer video production services. Book a call or demo at and let our team of skilled professionals guide you through the entire process, from concept to delivery.

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