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  • Writer's pictureAlex Alleyne

10 Inspiring Explainer Video Examples to Boost Your Creativity

Explainer videos have become an increasingly popular tool for businesses looking to engage their audience, simplify complex ideas, and drive conversions. However, creating an effective explainer video that stands out in today's crowded digital landscape can be a challenge. In this blog post, we'll showcase 10 inspiring explainer video examples from various industries and highlight the key elements that make them successful.


Business Explainer Video

  1. Dropbox: "What is Dropbox?" Dropbox's classic explainer video is a masterclass in simplicity and storytelling. The video uses clear, concise language and charming animations to explain the problem of file syncing and how Dropbox solves it. By focusing on the user's pain points and presenting a straightforward solution, the video effectively communicates Dropbox's value proposition in just 2 minutes.

  2. Crazy Egg: "What is Crazy Egg?" Crazy Egg's explainer video is a great example of how to make a technical product accessible and engaging. The video uses a combination of live-action and animation to explain how Crazy Egg's heat mapping tool works and how it can benefit businesses. By showcasing real-world examples and emphasizing the product's ease of use, the video effectively appeals to both technical and non-technical audiences.

  3. Dollar Shave Club: "Our Blades Are F***ing Great" Dollar Shave Club's explainer video is a masterclass in humor and brand personality. The video features the company's founder delivering a hilarious, irreverent pitch for their subscription razor service. By combining witty dialogue, memorable visuals, and a clear value proposition, the video effectively cuts through the noise and establishes Dollar Shave Club as a disruptive force in the grooming industry.

  4. Mint: "Personal Finance Management Made Easy" Mint's explainer video is a great example of how to make a complex topic like personal finance accessible and engaging. The video uses clear, simple language and playful animations to explain how Mint's budgeting app works and how it can help users take control of their finances. By focusing on the user's goals and presenting a simple, intuitive solution, the video effectively communicates Mint's value proposition and appeals to a wide audience.

  5. Airbnb: "Welcome to Airbnb" Airbnb's explainer video is a great example of how to communicate a new concept and build trust with viewers. The video uses a combination of live-action and animation to explain how Airbnb's platform works and how it can benefit both hosts and guests. By showcasing real-world examples and emphasizing the platform's safety and reliability, the video effectively establishes Airbnb as a trusted, global brand.

  6. Slack: "Collaboration Made Simple" Slack's explainer video is a great example of how to communicate a complex product's benefits in a clear, concise way. The video uses a combination of live-action and animation to explain how Slack's messaging platform can streamline communication and boost productivity for teams of all sizes. By focusing on real-world use cases and emphasizing the platform's flexibility and ease of use, the video effectively communicates Slack's value proposition and appeals to a wide range of businesses.

  7. Chipotle: "Back to the Start" Chipotle's explainer video is a great example of how to communicate a brand's values and mission through storytelling. The video uses a combination of stop-motion animation and Willie Nelson's cover of "The Scientist" to tell the story of a farmer's journey from industrial farming to sustainable, humane practices. By creating an emotional, visually stunning narrative, the video effectively communicates Chipotle's commitment to sustainable, ethical food production and resonates with viewers on a deep level.

  8. Google: "How Search Works" Google's explainer video is a great example of how to make a complex, technical process accessible and engaging. The video uses a combination of live-action, animation, and voiceover to explain how Google's search algorithm works and how it delivers relevant, reliable results to users. By breaking down the process into clear, easy-to-understand steps and emphasizing the importance of user experience, the video effectively communicates Google's commitment to delivering high-quality search results and appeals to a wide audience.

  9. Headspace: "What is Headspace?" Headspace's explainer video is a great example of how to communicate a complex topic like meditation in a simple, accessible way. The video uses charming animations and a soothing voiceover to explain how Headspace's app works and how it can benefit users' mental health and well-being. By focusing on the user's goals and presenting a simple, intuitive solution, the video effectively communicates Headspace's value proposition and appeals to a wide range of viewers.

  10. Warby Parker: "The Warby Parker Story" Warby Parker's explainer video is a great example of how to communicate a brand's origin story and mission through storytelling. The video uses a combination of live-action and animation to tell the story of how Warby Parker was founded and how it's disrupting the eyewear industry with its affordable, stylish glasses. By creating a compelling narrative that emphasizes the brand's values and commitment to social good, the video effectively resonates with viewers and establishes Warby Parker as a mission-driven, customer-centric company.


Summary


  • Effective explainer videos use clear, concise language and engaging visuals to communicate complex ideas and value propositions.

  • Successful explainer videos focus on the user's pain points and goals, presenting simple, intuitive solutions.

  • Inspiring explainer videos often use storytelling and emotion to communicate brand values and mission, resonating with viewers on a deep level.

  • The best explainer videos combine various techniques, such as live-action, animation, and voiceover, to create a compelling, memorable experience for viewers.


Need help?


At Fetched, we specialize in creating custom explainer videos that engage, educate, and inspire. Our team of expert animators, scriptwriters, and project managers will work closely with you to bring your vision to life and create a video that drives results for your business. Book a call or demo today at www.fetched.ai and let us help you create an explainer video that stands out from the crowd.

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